# identity.md

## Organization Overview
- **Company Name:** Lana's Shop
- **Mission:** To create beautiful, handmade paper goods and custom illustrations that spread joy for all occasions.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Denver, Colorado. Specific date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Lana: Founder, Illustrator, and Designer. (https://lanasshop.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, creating with heart, and spreading joy through unique, handmade paper goods.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a custom illustration and stationery boutique, specializing in handmade paper goods for various occasions, primarily through an e-commerce model.
- **Location(s) and Geographic Presence:** Based in Denver, Colorado, with an online presence serving customers broadly.
- **Key Partnerships and Affiliations:** Details forthcoming.